Author Archives: Heather Cox

In a climate of confusing options, being in charge of the design (or revitalization) of an organizational logo can seem daunting, since it isn’t something most people do very often. As an experienced designer, here are a few things to think about as you consider designing, or re-designing your logo.

You might be wondering why the cost of a web site varies so much? Your IT guy tells you he can build it for a few hundred dollars. The freelancer down the street wants a few thousand. The design firm wants $15,000 to build your site. How do you choose? I believe that web sites require a team because there are several distinct areas of expertise necessary to build a great web site: Web strategy (marketing, design and technical expertise) Web writing (copywriting and marketing expertise) Web design (design expertise, UX, and technical expertise) Web development (high-level technical expertise)  Web implementation (detail-oriented low-level technical expertise with knowledge of organization)