Fresh and modern Branding for the Trade and Sustainable Development Symposium Website and Print Collateral Design
Every two years, trade ministers and other senior officials gather at the World Trade Organization ministerial conference to negotiate details of ongoing multilateral trade agreements. Alongside this ministerial-level meeting, the International Centre for Trade and Sustainable Development (ICTSD) hosts the Trade and Sustainable Development Symposium (TSDS). TSDS is the leading multi-stakeholder platform for intellectual inquiry and dialogue on sustainable development and the global trade and investment system. Over the last decade, it has provided a platform outside of the WTO negotiating setting for sharing ideas, engaging in dialogue, and influencing trade policy negotiations. Our client, the ICTSD wanted to maintain and increase the TSDS’s reputation as the go-to venue for thought leadership, while incorporating fresh and modern branding for the event.
Handsome, clean annual report design
Introduction and The Ask
From 2010 – 2015 MillerCox provided design and print layout services for the Federal Reserve Bank of Richmond’s (FRB) year-end annual report. The annual report reviews the Bank’s operations, highlights the Bank’s activities during the year, and presents financial statements. The report is read by leaders of both national and regional financial institutions and must convey permanency, authority, and thought leadership in the national and regional financial communities.
Education Annual Report
MARCH 2013 —Education is a top priority for the current administration, so policymakers in the education arena are bombarded with recommendations and reports of varying quality. The Brown Center at Brookings needed its deeply researched annual report to stand out in a crowded field. The design and layout of the report needed to support the Brown Center’s status as a recognized thought leader in education policy, and to add this extra layer of credibility to an already excellent product.
The Brown Center was looking for ways to create an attractive annual report design and a reliable production process for the report, so in 2009, they contacted the MillerCox Design team.
In response, MillerCox submitted a written agreement outlining design fees, printing costs, deliverables and deadlines, working backward from a deadline of early March. Next report cover design options were presented for review and approval so that we were prepared for the quick turnarounds necessary, once the final text was provided by the authors. » READ MORE
Twelve Brochures, One Tight Budget
MARCH 2011 — Armed with a grant from the Centers for Disease Control, the Pulmonary Hypertension Association (PHA) chose to partner with an experienced brochure design firm to bring to life two brochure series, one aimed at patients and one aimed at health care providers. The PHA team’s intention was for fairly wide distribution of these 12 brochures. MillerCox worked with the PHA team lead to figure out how best to allocate their budget among printing, mailing, and design. Key issues included how the brochures would be reproduced and distributed, how long the shelf life should be, and what tone was appropriate for each series in order to deliver the message effectively and connect with the reader.