Tag Archives: potential donors

Nonprofit Annual Report Design Designing your company’s brochure can be a daunting task, but it doesn’t need to be. If you know your main purpose in creating a brochure (beyond “because we need one”), the other items will come easily. One guiding principle that should inform your design is the drive to create a piece that will project confidence and put your organization in a competent light. CONTENT When deciding what to include in a brochure, also give thought to what not to include; don’t bombard the reader with too much information. Think of the brochure like a movie trailer for your organization. It serves to highlight the main points, create a reaction or emotional response, and give readers a call to action. That call to action may result in readers eventually donating or otherwise supporting your organization in some way, but the brochure should drive them to call or READ MORE »