Choosing the Best Annual Report Layouts In a previous blog post, we discussed defining the purpose and audience of a publication, which in turn informs the format that would best bring the report to life. These days, discussions of format often result in a print-versus-digital showdown. Oftentimes, clients are quick to jump on the digital bandwagon simply for the reason that it’s new and buzzworthy. While a digital format certainly comes with several advantages, don’t discount the benefits that a printed piece still delivers. It’s also quite possible that your particular publication would benefit from living in both print and digital form, with the help of great design. TRIED AND TRUE: PRINT Printed material is such a ubiquitous presence in our lives that most people don’t give it much thought. Because it is everywhere, designers often have to find ways to make a piece stand out from the crowd. When READ MORE »
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Fresh and modern Branding for the Trade and Sustainable Development Symposium Website and Print Collateral Design Introduction Every two years, trade ministers and other senior officials gather at the World Trade Organization ministerial conference to negotiate details of ongoing multilateral trade agreements. Alongside this ministerial-level meeting, the International Centre for Trade and Sustainable Development (ICTSD) hosts the Trade and Sustainable Development Symposium (TSDS). TSDS is the leading multi-stakeholder platform for intellectual inquiry and dialogue on sustainable development and the global trade and investment system. Over the last decade, it has provided a platform outside of the WTO negotiating setting for sharing ideas, engaging in dialogue, and influencing trade policy negotiations. Our client, the ICTSD wanted to maintain and increase the TSDS’s reputation as the go-to venue for thought leadership, while incorporating fresh and modern branding for the event.