Preparing a publication for print involves a whole skillset aimed at making sure the results are what you expect. This preparation starts before you’ve hit “New Document” and goes on past the point of choosing “Export.” Open the lines of communication with your print provider early and involve them at key points along the way. Whether or not you create an actual checklist, you should at least have an idea of the items you’ll want to address before you start the project, while you’re working, and just before sending it off to a printer. BEFORE YOU START Select a print vendor before you even start creating your publication. You will want to communicate to them what format the final piece will be provided in, as well as any considerations for binding, paper selection, and inks to be used. If you don’t have a clear idea of the finished piece, this READ MORE »
When creating a print publication such as an annual report or policy report, give your font selection as much consideration as you give content, copy, and image choices. A carefully thought-out type plan will serve to convey your report’s message without drawing too much attention to the typefaces themselves. You don’t have to be an expert in typography to make wise choices, as type has been around a long time, giving you plenty of examples to draw from. Remember when choosing the best font for print publications that the main purpose is to offer readability and legibility to easily convey a message; your type should facilitate—not distract from—that message. If you want to give off an air of traditional class and authority, you might opt for a serif font. These tried-and-true typefaces are easy to read, taking advantage of their serifs—the small, decorative strokes at the end of a character’s READ MORE »
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6 Strategies for
Better Publications
Proven steps to keep publication projects on track, eliminate surprises, and ensure successful outcomes.