Elements of Corporate Report Design
The number-one job of corporate report design is to clearly convey information to current or potential investors, shareholders, employees, donors, or even the general public. But a corporate report of any kind doesn’t have to be a bland piece whose only purpose is to serve up facts and figures. To make your publication fresh, interesting, and really stand out from the crowd, you’ll need to incorporate a variety of design elements. USE IMAGES If an image can convey your point, let it. These days, people’s attention spans are shorter than ever, so you’ll need to grab theirs as fast as you can. A large photo with action in it can often speak volumes. If, for instance, your organization helps build wells in Africa, which do you think is more likely to compel readers to act: a tabular listing of the number of wells built in each country or a photo READ MORE »
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6 Strategies for
Better Publications
Proven steps to keep publication projects on track, eliminate surprises, and ensure successful outcomes.