Tag Archives: target audience

Designing a publication from scratch can be a daunting task, and you may not know where to start. Taking the following factors into consideration can help you create a roadmap for your annual report, policy report or impact statement and can help inform your design choices along the way. PURPOSE Before diving into a new publication, you’ll need to give some thought to the purpose of the finished piece. Is its main purpose to inform members on facts and figures—such as an annual report or policy report—or to convey the mission and backstory of a trusted nonprofit to potential donors? Maybe the publication will accompany the company’s annual fundraising event. Make it clear to everyone on your team what the focus of your publication is. AUDIENCE Going hand in hand with the idea of purpose is the potential audience. Who will consume your publication? Once you’ve determined a purpose, a READ MORE »